Silver’s Story: How GRAM Discs Was Born

When I first stepped into the disc golf business more than ten years ago, Estonia had little more than the Nõmme course and a few hundred players. Today, we’ve become a disc golf country with tens of thousands of players, hosting some of Europe’s biggest tournaments and competing on the world’s top stages. In the middle of all this, I – Silver – have witnessed brands rise and disappear, a hobby transform into a sport, and Estonian players holding their own internationally.

For years, we brought the world’s biggest disc brands to Estonia and helped grow them here. But at some point, a question arose: why keep telling other people’s stories when we have the experience, the skills, and the team to tell our own? Why not build a brand that’s born in Estonia but flies far beyond?

That’s how the idea of GRAM Discs was born. Not just one random disc, but a complete line – a full brand with its own logic and approach. Our “Power Button” system replaces complicated flight numbers with a simple, intuitive scale where every disc has its role. Players immediately understand what they’re buying and how it will fly.

GRAM wasn’t built step by step, but in a sprint: in just half a year, we developed 12 discs, tested them with players at different levels, and launched a lineup we can proudly stand behind. It came through hard work, mistakes, trials, and lessons learned – exactly how it should.

We’re not doing this just for the discs. We want to grow disc golf culture, give fans memorable experiences, and provide players with tools that support their journey. Honesty and transparency are at our core – we share successes and failures alike, because trust is built that way.

GRAM Discs is more than a piece of plastic that flies. It’s a piece of Estonia’s disc golf story – one that’s ready to cross borders. And this is only the beginning.

— Silver

Hristo’s Story: Why I’m Building GRAM Discs

For me, this story actually began years ago. I’d been involved in disc golf for more than a decade when, half-jokingly, I once said we should start making discs in an old pig barn somewhere. Back then, it was just a thought. But when Silver later came to me with a concrete plan and the first steps already taken, I instantly felt that the idea had been inside me all along, just waiting for the right time.

GRAM Discs is not just about producing discs. For me, it’s about creating something that inspires – first myself, but also everyone who picks up one of our discs. Our message is simple: get 1% better every day. Growth doesn’t have to come in giant leaps; it can be small, steady steps taken consistently.

Building GRAM is also my personal journey of growth. For the first time, I’m creating a physical product company – molds, plastic molding, testing, all the details that come with it. Yes, it’s complex and costly, but at the same time, it’s an incredibly valuable experience.

Why am I doing this? Because I believe disc golf can be more than just a sport – it can be an experience that helps people feel better and grow a little every single day. If I can contribute to that through my work, then this whole journey has been worth it.

— Hristo